Major Marketing Tools

• Marketing communication models models are created taking into account different studies that clarify how interchanges work in advertising an item. They go about as imperative apparatuses in seeing how interchanges work, in actuality, showcasing circumstances and for building up a correspondence system. Correspondence procedure can represent the creating so as to decide moment a brand a picture or observation in the psyches of clients emphatically and they might make a sale/buy. Following are the few  models of marketing communication, namely:-
• 1)      AIDA MODEL
• 2)      The BCG Matrix
• 3)      Diffusion of Innovation
• 4)      McKinsey 7S model
• 5)      The 7Ps of the Marketing Mix
• 6)      Push and Pull Marketing
• 7)      SOSTAC(R)
• 8)      Elaboration Likelihood Model
• 9)      SWOT (TOWS) matrix
• 10)  RACE Planning
• 11)  DRIP
• 12)  Porter's Five Forces
• 13)  Price-Quality-Strategy Model
• 14)  Product Lifecycle
• 15)  Segmentation, Targeting and Positioning (STP)
• 16)  DAGMAR MODEL
• 17)  Behavior Perspective Model