Recent ad of Lemon Max long Bar is the perfect example of AIDA model. It grabs the attention, develop the interest, create desire and then purchase decision.
Fahad Mustafa becoming a very popular celebrity specially in the Middle Class families due to his top rated show Jeeto Pakistan. He became famous when he challenged Amir Liaquat Hussain by his shows during Ramadan 2014. Maya Ali might not be known by her name but her performance in Diyaar e Dil catches the ladies attention.
The story of the ad is basically a husband belonging to middle class family invites his wife to go for long drive. But her mother in law asked her to wash all the crockery. Here comes the significance of Lemon Max Long Bar that it can clean all the dishes, cups etc and one bar is sufficient enough for 35 - 40 days.
Target Audience:
SEC: Middle Class i.e. SEC B, B-, C+, C
Aged between 20 - 45
Females, particularly house wives
Message: One Bar is enough for One month
Reference: http://www.brandsynario.com/lemon-max-long-bar-tvc-2015-feat-maya-ali-fahad-mustafa/
No comments:
Post a Comment